20. Market structure and competition

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market challenger
öğrenmeye başla
the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market
market follower
öğrenmeye başla
a company that is not the leading company in a particular market but that chooses to keep its position rather than competing in a forceful way to increase its share of the market
market leader
öğrenmeye başla
the company that sells most of a product or service in a particular market
market segmentation
öğrenmeye başla
the dividing of all possible customers into groups based on their needs, age, education, income, etc.
market share
öğrenmeye başla
the number of things that a company sells compared with the number of things of the same type that other companies sell
niche
öğrenmeye başla
an opportunity for a business to offer a product or service that is not offered by other businesses
unique selling proposition (USP)
öğrenmeye başla
a feature of a product that makes it different from and better than all its competitors' products
Differentiated
öğrenmeye başla
that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers
address or tackle
öğrenmeye başla
to try to deal with a problem
attorney
öğrenmeye başla
lawyer
cluster
grono, zgromadzić się
öğrenmeye başla
a group of similar things that are close together, sometimes surrounding something
disrupt
öğrenmeye başla
to prevent something, especially a system, process, or event, from continuing as usual or as expected
dominate
öğrenmeye başla
to have control over a place or person
entrepreneur
öğrenmeye başla
someone who starts their own business, especially when this involves seeing a new opportunity
headhunter
łowca talentów
öğrenmeye başla
a recruiter of important personnel for companies
landlord
öğrenmeye başla
a person or organization that owns a building or an area of land and rents it to other people
patent
öğrenmeye başla
the official legal right to make or sell an invention for a particular number of years
vulnerable
bezbronny
öğrenmeye başla
able to be easily physically or mentally hurt, influenced, or attacked

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