→ Advertising → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
ad blocking öğrenmeye başla		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency öğrenmeye başla		a company that produces advertisements
advertising campaign öğrenmeye başla		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware öğrenmeye başla		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration öğrenmeye başla		repetition of a sound
alluring öğrenmeye başla		attractive; also fetching
banner öğrenmeye başla		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore öğrenmeye başla		a huge number of products on sale at ridiculously low prices
billboards öğrenmeye başla		(US) very large boards used for advertising
hoardings öğrenmeye başla		(UK) very large boards used for advertising
blatant lie öğrenmeye başla		very obvious and intentional lie
bombard öğrenmeye başla		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash öğrenmeye başla		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand öğrenmeye başla		a type of product made by a particular company and sold under a particular name
brand awareness öğrenmeye başla		the degree to which people are familiar with or prefer a particular brand
catchy jingles öğrenmeye başla		easy to remember tune or song
classified ads öğrenmeye başla		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait öğrenmeye başla		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break öğrenmeye başla		a short interruption of a television or radio programme to broadcast advertisements
consumer goods öğrenmeye başla		products that people buy for their own use
creative brief öğrenmeye başla		a document that gives details of what should be considered when something is being designed or advertised
direct mail öğrenmeye başla		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing öğrenmeye başla		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching öğrenmeye başla		attractive; also alluring
flyers öğrenmeye başla		sheets of printed information advertising something
good/best value for money öğrenmeye başla		(UK) used in reference to something that is well worth the money spent on it
implicit öğrenmeye başla		suggested but not communicated directly
in the lap of luxury öğrenmeye başla		in a very luxurious way
informative öğrenmeye başla		providing a lot of useful information
innovative öğrenmeye başla		original and interesting
logo öğrenmeye başla		a design or symbol used by a company to advertise its products
mail shot öğrenmeye başla		the posting of advertising or similar material to a lot of people at one time
marketing strategy öğrenmeye başla		a plan of action designed to promote and sell a product or service
misleading öğrenmeye başla		causing someone to believe something that is not true
opulent öğrenmeye başla		rich and special (relating to lifestyle)
to plug öğrenmeye başla		to advertise
pop-up advertisements öğrenmeye başla		an ad that displays in a new browser window
positioning öğrenmeye başla		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement öğrenmeye başla		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement öğrenmeye başla		a way of advertising a product by supplying it for use in films or television programmes
proven öğrenmeye başla		shown by research
rock-bottom prices öğrenmeye başla		extremely low prices
sandwich boards öğrenmeye başla		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing öğrenmeye başla		words written in the sky using smoke from a plane
slogan öğrenmeye başla		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising öğrenmeye başla		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam öğrenmeye başla		unwanted email, usually advertisements
sponsorship öğrenmeye başla		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art öğrenmeye başla		use the very latest technology
subtle öğrenmeye başla		not loud, bright, noticeable, or obvious in any way
sumptuous öğrenmeye başla		rich and special (usually with words relating to food and furnishings)
tantalising öğrenmeye başla		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience öğrenmeye başla		the particular group of people to which an advertisement or a product is directed
text message advertising öğrenmeye başla		a form of marketing that businesses use to send promotions to customers via text messages
to exploit öğrenmeye başla		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself öğrenmeye başla		allow yourself something enjoyable
to pamper yourself öğrenmeye başla		treat yourself to something luxurious
to put/leave other candidates in the shade öğrenmeye başla		make candidates from other courses seem insignificant
to stand out in the crowd öğrenmeye başla		to be noticed
trailers öğrenmeye başla		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials öğrenmeye başla		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous öğrenmeye başla		(formal or humorous) seeming to be everywhere
unsurpassed öğrenmeye başla		the best there is
USP (unique selling proposition/point) öğrenmeye başla		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog öğrenmeye başla		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth öğrenmeye başla		when people hear about something from their friends, people they work with etc
commitment/consistency öğrenmeye başla		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof öğrenmeye başla		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity öğrenmeye başla		(in persuasion principles) a general human quality that makes people return favours
scarcity öğrenmeye başla		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority öğrenmeye başla		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking öğrenmeye başla		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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