→ Branding 2 → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
tendency to always buy a particular brand öğrenmeye başla		loyalty
the ideas and beliefs people have about a brand öğrenmeye başla		image
using an existing name on another type of product öğrenmeye başla		stretching
how familiar people are with a brand (or its logo and slogan) öğrenmeye başla		awareness
the name given to a product by the company that makes it öğrenmeye başla		name
the introduction of a product to the market öğrenmeye başla		launch
the lenght of time people continue to buy a product öğrenmeye başla		lifecycle
the set of products made by a company öğrenmeye başla		range
when products are used in films or TV programmes öğrenmeye başla		placement
the use of a well-known person to advertise products öğrenmeye başla		endorsement

branding 2