→ Business English → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals öğrenmeye başla		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time öğrenmeye başla		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) öğrenmeye başla		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market öğrenmeye başla		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups öğrenmeye başla		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product öğrenmeye başla		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. öğrenmeye başla		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time öğrenmeye başla		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase öğrenmeye başla		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence öğrenmeye başla		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to öğrenmeye başla		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships öğrenmeye başla		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands öğrenmeye başla		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds öğrenmeye başla		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories öğrenmeye başla		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product öğrenmeye başla		New advertising campaign
The person who has the higheat position in a company öğrenmeye başla		Chief executive
The makers of clothes, shoes etc. in new and changing styles öğrenmeye başla		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs öğrenmeye başla		luxury-goods company
Possibility for future development and expansion öğrenmeye başla		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny öğrenmeye başla		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny öğrenmeye başla		Articulate
Able to persuade somebody to do or believe something Przekonujący öğrenmeye başla		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny öğrenmeye başla		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany öğrenmeye başla		Eloquent
A business company owned or controlled by another company Filia, Oddział öğrenmeye başla		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły öğrenmeye başla		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny öğrenmeye başla		Reluctant
Important client Kluczowi klienci öğrenmeye başla		Key account
Information about how much things cost Cennik öğrenmeye başla		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi öğrenmeye başla		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski öğrenmeye başla		Extrovert
Main office Siedziba öğrenmeye başla		Headquaters / Head office
Not available in shop Nie mieć na stanie öğrenmeye başla		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny öğrenmeye başla		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny öğrenmeye başla		Insufficient
Stop giving or offering something to somebody Wycofać z rynku öğrenmeye başla		Withdrawn from the market
The person with the most important position in a company Prezes öğrenmeye başla		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność öğrenmeye başla		Efficiency
Reacting quickly and in a positive way Żywo reagujący öğrenmeye başla		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy öğrenmeye başla		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany öğrenmeye başla		Hesitant
To arrange to have an order Złożyć zamówienie öğrenmeye başla		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować öğrenmeye başla		To go bankrupt
To make a serious promise or decision Przysięgać öğrenmeye başla		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować öğrenmeye başla		To ensure
To make it possible for somebody to do something Umożliwić öğrenmeye başla		Enable
To make something clearer or easier to understand Wyjaśnić öğrenmeye başla		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu öğrenmeye başla		Miss deadline
To officially choose someone for a job Mianować öğrenmeye başla		Appoint
To send on Przekazać, Przekierować, Przesłać öğrenmeye başla		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać öğrenmeye başla		Ramble
To upset or insult sb Obrazić kogoś öğrenmeye başla		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany öğrenmeye başla		Inhabited
Very long and confused Rozwlekły, Chaotyczny öğrenmeye başla		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany öğrenmeye başla		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition öğrenmeye başla		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent öğrenmeye başla		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor öğrenmeye başla		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions öğrenmeye başla		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka öğrenmeye başla		Free sample
Possibility for future development and expansion Potencjał wzrostu öğrenmeye başla		Growth potential
Countries with cheap labor öğrenmeye başla		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe öğrenmeye başla		Luxury-goods
A group of buyers and sellers of particular good or service Rynek öğrenmeye başla		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa öğrenmeye başla		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku öğrenmeye başla		Market reaserch
Unprocessed natural products used in production öğrenmeye başla		Raw materials
An intermediary who sells to customers Pośrednik öğrenmeye başla		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into öğrenmeye başla		Segment
A company’s most important products Najważniejszy produkt öğrenmeye başla		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans öğrenmeye başla		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats öğrenmeye başla		Swot
To form the total of something öğrenmeye başla		To account for
To adjust or change to suit conditions Dostosować się öğrenmeye başla		To adapt
To make something become international öğrenmeye başla		To internationalise
To introduce a new product öğrenmeye başla		To launch a product
To advertise and offer goods for sale Handlować öğrenmeye başla		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing öğrenmeye başla		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa öğrenmeye başla		Webcast
A marketing intermediary that sells to other organizations Hurtownik öğrenmeye başla		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach öğrenmeye başla		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy öğrenmeye başla		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową öğrenmeye başla		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację öğrenmeye başla		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować öğrenmeye başla		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach öğrenmeye başla		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć öğrenmeye başla		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach öğrenmeye başla		To talk at cross
To delay talking about something Owijać w bawełnę öğrenmeye başla		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła öğrenmeye başla		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha öğrenmeye başla		To be like talking to a brick wall
To include someone in group communication öğrenmeye başla		To keep someone in the loop
To make stronger Cementować öğrenmeye başla		To cement
To nurture Kultywować öğrenmeye başla		To cultivate
To support or praise Sprzyjać öğrenmeye başla		Encourage
To stimulate, promote, encourage Pielęgnować öğrenmeye başla		Foster relations
To keep Utrzymać öğrenmeye başla		Maintain
To repair Odbudować öğrenmeye başla		Restore relations
To start again Wznowić öğrenmeye başla		Resume relations
To reinforce Wzmocnić öğrenmeye başla		Strenghten
To end something suddenly Zakończyć, Zerwać öğrenmeye başla		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić öğrenmeye başla		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank öğrenmeye başla		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki öğrenmeye başla		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać öğrenmeye başla		Sour
To make someone less confident or make something weaker Podkopać öğrenmeye başla		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty öğrenmeye başla		Establish
To make space öğrenmeye başla		To make a room
To make use of a source of energy, knowledge, etc. that already exists öğrenmeye başla		Tap into
A meeting öğrenmeye başla		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność öğrenmeye başla		Accountability
To choose for an office or position Mianować öğrenmeye başla		To appoint
Important or powerful people who you know and who will help you Znajomości öğrenmeye başla		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career öğrenmeye başla		Networking
The former male and female students of a school, college or uniwersity Absolwenci öğrenmeye başla		Alumni
A legal document giving official permission to do something öğrenmeye başla		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca öğrenmeye başla		Entrepreneur
Continue; happen öğrenmeye başla		Carry on, Go on
To prepare something, usually something official, in writing öğrenmeye başla		Draw sth up
Anticipate (spodziewać się) with pleasure öğrenmeye başla		Look forward to
To arrange Zakladac np. biznes, Planować öğrenmeye başla		Set up
To disappoint öğrenmeye başla		Let sb down
Appear Okazać się öğrenmeye başla		Turn out
To cancel öğrenmeye başla		Call sth off
Arrive and register at a hotel or airport öğrenmeye başla		Check in
Change sth into sth successful öğrenmeye başla		Turn round
To be successful or develop in a particular way öğrenmeye başla		Work out
To strenghten, develope öğrenmeye başla		Build up
To postpone Przełożyć öğrenmeye başla		Put off
To meet another person in order to do something together öğrenmeye başla		Meet up
Have a good relationship öğrenmeye başla		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja öğrenmeye başla		A complaint
Specoalized knowledge (in a particular field); expert skill öğrenmeye başla		Expertise
A co-worker, an associate Kolega z pracy öğrenmeye başla		Coleque
Self-employed (usually worked for various different companies not just one) öğrenmeye başla		To work freelance
Someone you don’t know very well öğrenmeye başla		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy öğrenmeye başla		Turn over

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