→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
strategic planning öğrenmeye başla		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning öğrenmeye başla		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis öğrenmeye başla		internal Strengths and Weaknesses and external Opportunities and Threats
company structure öğrenmeye başla		by function, product, customer type, geographical area
management hierarchy öğrenmeye başla		chain of command
top manager öğrenmeye başla		senior menager
CEO öğrenmeye başla		Chief executive officer
COO öğrenmeye başla		chief operating officer
top management öğrenmeye başla		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management öğrenmeye başla		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management öğrenmeye başla		supervisor, team leader, section chief
first-line management öğrenmeye başla		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers öğrenmeye başla		key accounts
the grassroots öğrenmeye başla		the ordinary people in an organization
subordinates öğrenmeye başla		people supervise by supervisor
core business öğrenmeye başla		the main activity of the company that generates most of its profits
shareholder value öğrenmeye başla		financial benefits for the owners of the company
product portfolio öğrenmeye başla		the whole range of products that the company sells
brand loyalty öğrenmeye başla		when consumers are faithfull to a particular product
cost centre öğrenmeye başla		a business unit that spends money but does not generate revenue
earnings growth öğrenmeye başla		a continuing increase in profit
mission statement öğrenmeye başla		senior management's vision for the company
distribution channel öğrenmeye başla		how a product gets from the manufacturer to the end-user
coordinate öğrenmeye başla		organise people so that they work together effectively
assign öğrenmeye başla		give someone a job to do
implement öğrenmeye başla		carry out
ensure öğrenmeye başla		make certain that something happens
adapt öğrenmeye başla		change something to fit a new situation
monitor öğrenmeye başla		watch and measure sth carefully for a period of time to see how things changes
evaluate öğrenmeye başla		think about or test sth before deciding its value, suitability or effectiveness
determine öğrenmeye başla		control what sth will be; officially decide sth; find out
state-of-the-art products öğrenmeye başla		cutting edge products
tailor-made products öğrenmeye başla		customized products
one-stop shop öğrenmeye başla		all services provided in one place
a lack of managerial depth öğrenmeye başla		a lack of amount of knowledge and experience
outdated öğrenmeye başla		old fashioned
workflow öğrenmeye başla		progress of work done
direct costs öğrenmeye başla		production costs
indirect costs öğrenmeye başla		overhead costs
shortage öğrenmeye başla		a situation when you don't have enough of sth
over- reliance öğrenmeye başla		depending too much on sth
sales staff öğrenmeye başla		reps
saturation öğrenmeye başla		when everyone who wants a product already has it
SMART öğrenmeye başla		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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