Business Model Canvas

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Customer Segments
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For who are we creating value? Who are our most important customers?
Types
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- Mass Market - Multiple Segments - Segments
2. Value Propositions:
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CHARACTERISTICS
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- Newness - Performance - Customization - “Getting the Job Done” - Design - Brand/Status - Price - Cost Reduction - Risk Reduction - Accessibility - Convenience/Usability
3. Channels:
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4. Customer Relationships
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MAIN POINTS:
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Client acquisition Customer retention Increasing sales
VARIOUS CATEGORIES:
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Personal help Dedicated personal assistance Self-service Automatic services
5. Revenue Streams:
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TWO TYPES:
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Revenues from each transaction Repeated incomes
We can generate revenue through various means:
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Asset sales User fees Subscription fees Borrowing/leasing
Fixed Pricing
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Dynamic Pricing
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6. Key Resources:
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What Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationships? Revenue Streams?
We can categorize as follows:
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Physical Mental Human Financial
7. Key Activities:
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What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
We can categorize as follows:
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Production Problem solving Platform/networkWe can categorize as follows:
8. Key Partnerships:
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Who are our Key Partners? Who are our Key Suppliers? Which Key Resources are we acquiring from partners? Which Key activities do partners perform?
Motivations for creating partnerships:
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Scale optimization and economy Risk and uncertainty reduction Acquisition of specific resources and activitiesMotivations for creating partnerships:
Types of Partnerships:
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Strategic alliances Coopetition Joint Ventures buyer-supplier relationships
9. Cost Structure:
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What are the most costs inherent in our business model? Which Key Resources are the most expensive? Which Key Activities are most expensive?
There are two broad classes:
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Cost-focused Value-focused
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