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soru		cevap
market öğrenmeye başla		all the potential customers share a particular need or want
marketing öğrenmeye başla		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 öğrenmeye başla		research, product development, distribution, advertising, promotion, product improvement
6 P öğrenmeye başla		product, price, promotion, place, packaging, ppl
market leader öğrenmeye başla		firm with a much larger market share than its competitors
market challenger öğrenmeye başla		a company that number two in an industry, but which would like to become nr1
market follower öğrenmeye başla		a smaller company in an industry, more or less content with its existing market share
market nichers öğrenmeye başla		small, specialised companies, which target segments within segments
monopoly öğrenmeye başla		a market in which one single producer can fix an artifically high price
oligopoly öğrenmeye başla		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel öğrenmeye başla		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly öğrenmeye başla		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly öğrenmeye başla		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage öğrenmeye başla		a feature that makes you stand out
selling point öğrenmeye başla		feature which makes your product sell well
point of sale öğrenmeye başla		place where we sale
market driven economy öğrenmeye başla		an economy controlled by market forces rather than by government action
price skimming öğrenmeye başla		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle öğrenmeye başla		introduction, growth, maturity, decline
economies of scale öğrenmeye başla		a proportionate saving in costs gained by an increased level of production
market penetration strategy öğrenmeye başla		selling the product at as low a price as possible in order to attain a large market share
product recall öğrenmeye başla		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing öğrenmeye başla		marketing in which customers do not realize they are being marketed to
e-marketing öğrenmeye başla		using electronic media like email or SMS to promote products
direct marketing öğrenmeye başla		promoting products to target customers, eg through addressed mail
product placement öğrenmeye başla		putting products or references to product in media like films
viral marketing öğrenmeye başla		marketing that spreads from consumer to consumer, often online
advertising öğrenmeye başla		persuading ppl to buy a product or service by announcing it on eg TV
4 C öğrenmeye başla		customer solution, cost, convienience, communication
mix coherency öğrenmeye başla		refers to how well the components of the mix are blended together
mix dynamics öğrenmeye başla		refers to how the mix is adapted to a changing business environment
determining market segmentation öğrenmeye başla		is about adapting the marketing mix to different customer subgroups

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