marketing cz. 2 (definition)

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soru cevap
core products
öğrenmeye başla
A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples
öğrenmeye başla
Essential goods
augmented products
öğrenmeye başla
A basic product with additional features and services added to the total package.
clone
öğrenmeye başla
A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables
lasting products produced and sold in large quantities.
öğrenmeye başla
Long
consumer discretionary
essential but desirable goods
öğrenmeye başla
Non
fast moving consumer goods
öğrenmeye başla
Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products
öğrenmeye başla
Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date
öğrenmeye başla
A time suggested for reasons of safety by which perishable goods should be used.
perishables
öğrenmeye başla
Organic products, usually food, that go bad after a certain amount of time.

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