marketing - english

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a web which publishes regular informations, etc related to a particular business
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a company blog
a form of direct marketing which uses electronic mail or communicating commercial messages
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email marketing
using webs like fb as marketing tools
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social media marketing
advertising product on large, outdoor posters
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billboard advertising
an internet adv model in which advertisers pay only when sbd clicks on their ad
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pay-per-click advertising
getting internet users to market a product on their own by telling their friends
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viral marketing
trying to sell to somebody on the phone who is not expecting contact from you
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cold calling
using special strategies to get high-ranking position in search engines
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search engine optimization (SEO)
recommendations by satisfied customers to potential customers
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word of mouth
obnoxious marketing, unepected/unwanted one
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intrusive marketing
the blending of different distribution and promotional channels
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multi channel marketing
a technique based on client relationships and customer loyalty
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CRM - customer relationship marketing
polecenia firmy od klienta do klienta
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word of mouth refferal
directing marketing acticvities towards
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targeting customers
keep customers to come back
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build customer loyalty
the segment of the market that a company is focusing on
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niche
potential clients?
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prospects
widoczność
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visibility
generowanie zainteresowania, nowych klientów
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generating leads
zwiększyć widoczność firmy
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to gain more exposure
wskaźnik rentowności stosowany w celu zmierzenia efektywności działania przedsiębiorstwa
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ROI - return of investment
program lojalnościowy
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loyalty schemes
oferta ograniczona czasowo
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limited time offers
zniżka sezonowa
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seasonal discounts
konkurs
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contests
przypominanie o sobie, update
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regular free information
newsletter, blog. Nie spam.
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premission assets
czynnik kluczowy
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key factors
docieranie do klientów
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reaching customers
faza wdrażania, the first stage in the product life cycle
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introductory phase
strategia cenowa
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pricing model
4 P's
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product, price, placement, promotion
7 p's
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people/participants, processes, physical evidence (the appearance of your business)
when a customer pays the same fee each month
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a monthly flat fee
to sell a group of products as a package
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to bundle the services
product launch
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roll-out
a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering.
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penetration pricing strategy
enchanced features or services that you have to pay more for
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optional extras
termin używany w marketingu na określenie zestawu kolejnych reakcji klienta wobec produktu
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model AIDA - attenction, interest, desire, action
strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time.
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price skimming
the pricing of products that have both a “core product” and a number of “accessory products.”
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captive product pricing

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