→ Marketing → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
the ability to get something easily öğrenmeye başla		Accessibility
the state of being cheap enough for People to be able to buy öğrenmeye başla		affordability
involving business arrangements or trade between two businesses öğrenmeye başla		b2b
involving the sale of goods or serivices directly to customer öğrenmeye başla		b2c
relating to trade in products and services between businesses and goverment öğrenmeye başla		b2g
the act of measuring the quality of something by comparing it with something else öğrenmeye başla		benchmarking
a product that is made by particular company öğrenmeye başla		brand
knowledge of the name of a company and the products it sells öğrenmeye başla		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative öğrenmeye başla		brand insistence
the habit of always buying a product with the same name öğrenmeye başla		brand loyalty
nazwą marki öğrenmeye başla		brand name
a situation when a customer chooses one brand over another consistently öğrenmeye başla		brand preference
the ability to recognize the brand öğrenmeye başla		brand recognition
a study to find out when a business will start to make as much money as it has spent on products öğrenmeye başla		breakeven analysis
to use a situation to your own advantage öğrenmeye başla		capitalize on
kanal dystrybucji öğrenmeye başla		distribution channel
końcowy odbiorca öğrenmeye başla		end user
a price that is higher than it should be öğrenmeye başla		exorbitant/inflated price
luki na rynku öğrenmeye başla		gaps in the market
situation in whcich something is advertised and discussed in social media öğrenmeye başla		hype
the pratcice of adding new products to a product range to make it more complete öğrenmeye başla		line filling
the addition of a product or service with different features, sizes, pprices öğrenmeye başla		line stretching (poszerzanie Lini asortymentu)
penetracja rynku öğrenmeye başla		market penetrarion
badanie rynku öğrenmeye başla		market research
a situation in which no more of product csn be sold because there are no place for it öğrenmeye başla		market saturation
segmentacja rynku öğrenmeye başla		market segmentation
udział w rynku öğrenmeye başla		market share
the pratcice of charging a high price for a new product öğrenmeye başla		market skimming
the combination of action a company uses when selling a product or a service öğrenmeye başla		marketing mix
to increase the price of something öğrenmeye başla		mark-up
product that is intended to be bought by as many People as possible öğrenmeye başla		mass market
an opportunity for a company to offer a product that is not offered by other companies öğrenmeye başla		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it öğrenmeye başla		OTS opportunity to see
to do something TK get an advantage öğrenmeye başla		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality öğrenmeye başla		prestige pricing
price is equal to the sold products öğrenmeye başla		price elasticity
a product pricing strategy by which a company charges the highest initial price öğrenmeye başla		price skimming
information that you collect yourself öğrenmeye başla		primary data
ability to distinguish a product from other similar one öğrenmeye başla		product differentiation
cykl życia produktu öğrenmeye başla		product life cycle
linia produktow öğrenmeye başla		product line
the combination of products and services that company sell öğrenmeye başla		product mix
rentownosc öğrenmeye başla		profitability
methods or resources that conpel consumer to by a product or service öğrenmeye başla		promotional tool
basen on information that Cannon be easily measured öğrenmeye başla		qualitative (jakościowe)
related to information that can be shown in number and amounts öğrenmeye başla		quantitative
the price of company shares on a stock market öğrenmeye başla		quotation
the quantity or number of products sold öğrenmeye başla		sales volume
a small number of People from a larger group that is boeing tested öğrenmeye başla		sample of people
make sure that company products and customer experience meet customer expectations öğrenmeye başla		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it öğrenmeye başla		Saturated
data that is publicly avaiable öğrenmeye başla		secondary data
working with less than usual speed or energy öğrenmeye başla		sluggish
the fact of something reaching a level or point at which something starts to happen or change öğrenmeye başla		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people öğrenmeye başla		to aim at
to try to find out detailed information about a lot of different People or things öğrenmeye başla		to carry out the research
to be more successful than competition at selling the product öğrenmeye başla		to corner the market
różnicować öğrenmeye başla		differentiate
to stop producing or offering a product öğrenmeye başla		to discontinue a product
to engage in the process o gathering and analyzing information about a market öğrenmeye başla		to do/carry out/conduct market research
to debut a new product to the market öğrenmeye başla		to launch/introduce/bring out a product
to earn less money than the ammount that is spent öğrenmeye başla		to make a loss
to esrn more money than the amount that is spent öğrenmeye başla		to make a profit
to reach a stare where no more can be added öğrenmeye başla		to reach a saturation
to divide the target market into approchable groups öğrenmeye başla		to segment a market
to establish or come up with the price öğrenmeye başla		to set a price
to Pay part of the cost of producing a good in order to reduce its price öğrenmeye başla		to subsidize prices
to direct an action at a psrticular person or group öğrenmeye başla		to target at
to make change to existing product which improve the functionality öğrenmeye başla		to upgrade a product
to take money out of an account öğrenmeye başla		to withdraw
to stop selling a product öğrenmeye başla		to withdraw a product
an offer that consists of everyrhing consumers evaluate öğrenmeye başla		total product offer
a name or symbol on a product that shows it was made by a particular company öğrenmeye başla		trademark
unikatowa cecha produktu öğrenmeye başla		USP unique selling point
a service that is ussed by the public öğrenmeye başla		utillities
stosunek ceny do jakości öğrenmeye başla		value-for-money
hurtownik öğrenmeye başla		wholesaler

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