Media and advertising

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soru cevap
transmisja, program
program telewizyjny lub radiowy
transmisja wiadomości
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broadcast
a television or radio programme
a news broadcast
biuletyn
Krótki program informacyjny w telewizji lub radiu. Zwykła gazeta lub reportaż zawierający wiadomości o organizacji
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bulletin
A short news programme on television or radio. A regular newspaper or report containing news about an organization
Relacja, sposób przedstawienia. Ubezpieczenie
Sposób, w jaki gazeta, program telewizyjny itp. Relacjonuje wydarzenie lub temat. Ochrona finansowa, dzięki której otrzymasz pieniądze, jeśli wydarzy się coś złego
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coverage
The way a newspaper, television programme, etc reports an event or subject. Financial protection so that you get money if something bad happens
prognoza
Raport mówiący o tym, co może się wydarzyć w przyszłości
prognozy gospodarcze, prognoza pogody
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forecast
A report saying what is likely to happen in the future
economic forecasts, weather forecast
media
telewizja, gazety, magazyny i radio uważane za grupę(mass) media, środki (masowego) przekazu
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media
television, newspapers, magazines, and radio considered as a group
broszura
cienka książka ze zdjęciami i informacjami, zwykle coś reklamującego
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brochure
a thin book with pictures and information, usually advertising something
kampania
Seria zorganizowanych działań lub wydarzeń, których celem jest osiągnięcie wyniku. Seria ataków wojskowych
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campaign
A series of organized activities or events intended to achieve a result. A series of military attacks
wydanie
Książka, gazeta itp. To jedna z kilku identycznych i wyprodukowanych w tym samym czasie. Program radiowy lub telewizyjny należący do serii
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edition
A book, newspaper, etc that is one of several that are the same and were produced at the same time. A radio or television programme that is one of a series
powieść
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novel
A book that tells a story about imaginary people and events
Edytor tekstu
komputer lub program komputerowy, którego używasz do pisania listów, raportów itp.
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word processor
a computer or computer program that you use for writing letters, reports, etc
autobiografia
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autobiography
a book written by someone about their own life
reklamować
Opowiadać ludziom o produkcie lub usłudze, na przykład w gazetach lub telewizji, aby przekonać ich do zakupu. Umieścić informacje w gazecie lub w Internecie, prosząc o kogoś lub coś, czego potrzebujesz
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advertise
To tell people about a product or service, for example in newspapers or on television, in order to persuade them to buy it. To put information in a newspaper or on the Internet, asking for someone or something that you need
zdominować
Kontrolować lub mieć władzę nad kimś lub czymś. Być największą, najważniejszą lub najbardziej zauważalną częścią czegoś
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dominate
To control or have power over someone or something. To be the largest, most important, or most noticeable part of something
Zakończyć się. Wyciągnąć wniosek. Sfinalizować, zakończyć
Aby zakończyć coś, na przykład spotkanie, przemówienie lub pisanie, zrobić lub powiedzieć ostatnią rzecz. Aby coś zakończyć, zwłaszcza umowa lub umowa biznesowa. Aby coś zdecydować po dokładnym przestudiowaniu wszystkich informacji na ten temat
Koncert zakończył się pokazem sztucznych ogni. Na zakończenie chciałbym podziękować wszystkim za przybycie. W raporcie stwierdzono, że lek jest bezpieczny. Już jutro rozpoczną się rozmowy zmierzające do zawarcia traktatu pokojowego.
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conclude
To end something such as a meeting, speech, or piece of writing by doing or saying one last thing. To complete something, especially an agreement or a business arrangement. To decide something after studying all the information about it very carefully
The concert concluded with a firework display. I would like to conclude by thanking you all for attending. The report concluded that the drug was safe. Talks aimed at concluding the peace treaty will begin tomorrow.
oczywisty
łatwe do zrozumienia lub zobaczenia
To oczywiste, że tak naprawdę go nie obchodzi.
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obvious
easy to understand or see
It's obvious that he doesn't really care about her.
sprzeciw, zastrzeżenie
powód, dla którego nie lubisz lub nie akceptujesz czegoś lub kogoś lub fakt, że ich nie lubisz lub nie akceptujesz
Naszym głównym zastrzeżeniem do nowej fabryki jest to, że jest głośno. Nie mam zastrzeżeń, jeśli chcesz zostać dodatkowy dzień.
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objection
a reason why you do not like or approve of something or someone, or the fact that you do not like or approve of them
Our main objection to the new factory is that it's noisy. I have no objections, if you want to stay an extra day.
powód, podstawa, powody / tereny
powód robienia lub wiary w coś
Zrezygnował z powodów zdrowotnych. Odmówiłem na tej podstawie, że (= ponieważ) było to zbyt ryzykowne. Spacerowaliśmy po terenie szpitala.
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grounds
the reason for doing or believing something/ the land around and belonging to a particular building or organization
He resigned on medical grounds. I refused on the grounds that (= because) it was too risky. We strolled around the hospital grounds.
zmęczenie oczu
zmęczone lub bolesne oczy w wyniku nadmiernego czytania, patrzenia na ekran komputera itp.
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eye-strain
tired or painful eyes as a result of too much reading, looking at a computer screen, etc.
radioaktywność
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radioactivity
the quality that some atoms have of producing a type of energy that can be very harmful to health
podświadomy
nie rozpoznawane lub rozumiane przez świadomy umysł, ale wciąż mające na niego wpływ:
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subliminal
not recognized or understood by the conscious mind, but still having an influence on it:
namawiać
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persuade
to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it:
przemoc
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violence
actions or words that are intended to hurt people / extreme force
ogromny
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vast
extremely big
czarujący
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glamorous
attractive in an exciting and special way
idiotyczny
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inane
extremely silly or with no real meaning or importance
niepokój
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anxiety
an uncomfortable feeling of nervousness or worry about something that is happening or might happen in the future
głód
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famine
a situation in which there is not enough food for a great number of people, causing illness and death, or a particular period when this happens
niepokój
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unrest
disagreements or fighting between different groups of people/disagreements or fighting between groups of people
przeciwdziałać
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counteract
to reduce or remove the effect of something unwanted by producing an opposite effect/to reduce or remove the effect of something by producing an opposite effect/to take action to reduce the influence of something that may be harmful
negować
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negate
to cause something to have no effect:
offsetowy
zrównoważyć jeden wpływ z wpływem przeciwnika, tak aby w rezultacie nie było wielkiej różnicy
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offset
to balance one influence against an opposing influence, so that there is no great difference as a result
kompensować
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compensate
to pay someone money in exchange for something that has been lost or damaged or for some problem
klej/ kleić
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glue
a sticky substance that is used for joining things together permanently, produced from animal bones and skins or by a chemical process/to join things together using glue
przylegać
mocno trzymać
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adhere
to stick firmly
skandal
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scandalize
If you are scandalized by someone's behaviour, you disapprove of it and are shocked by it because you think it is against moral laws
The whole community was scandalized by her second marriage
hype
sytuacja, w której coś jest reklamowane i omawiane w gazetach, telewizji itp., aby przyciągnąć zainteresowanie wszystkich / aby wielokrotnie reklamować i omawiać coś w gazetach, telewizji itp., aby zainteresować wszystkich:
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hype/hyping
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest/to repeatedly advertise and discuss something in newspapers, on television, etc
dramatyzowanie
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dramatising
sensacja
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sensationalize
to present information in a way that tries to make it as shocking or exciting as possible:
Ładowanie
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loading
nadziewanie
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stuffing
pakować
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packing
nadejście, nastanie
Życie zmieniło się wraz z pojawieniem się silnika parowego.
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advent
the fact of an event happening, an invention being made, or a person arriving
Life was transformed by the advent of the steam engine.
nacisk
Myślę, że powinniśmy położyć taki sam nacisk na zapobieganie chorobom, jak na ich leczenie. Szkoły tutaj kładą / umieszczają / kładą duży nacisk na pracę pisemną i gramatykę.
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emphasis
the particular importance or attention that is given to something
I think we should put as much emphasis on preventing disease as we do on curing it. Schools here put/place/lay great emphasis on written work and grammar.
tak zwane
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so-called
used to show that you think a word that is used to describe someone or something is wrong
My so-called friend has stolen my girlfriend.
zwyczajny
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ordinary
not special, different, or unusual in any way
rozkład dnia / jazdy / plan zajęć / grafik
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schedule
a plan that gives events or activities and the times that they will happen or be done
krytykować
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criticize
to say that something or someone is bad
ofiara
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victim
someone who has suffered the effects of violence, illness, or bad luck
kreskówka
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cartoon
a film made using characters that are drawn and not real
telenowela dokumentalna
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docusoap
an entertaining television programme about the lives of real people who live in the same place or who do the same thing
banalny
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banal
ordinary and not exciting
naród
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nation
a country or the people living in a country
czysty, najzwyklejszy
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sheer
used to emphasize how strong a feeling or quality is
ilość
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quantity
the amount or number of something
śmieci/ dziadostwo, szmira
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rubbish
things that you throw away because you do not want them / something that is of bad quality
porządny, przyzwoity / ubrany
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decent
of a satisfactory quality or level, honest and morally good / wearing clothes
oglądalny
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watchable
A television programme or film that is watchable is entertaining
wycie
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howl
If a dog or wolf howls, it makes a long, sad sound
ściemniać np. światło
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dim / dimming
not giving or having much light
słaba pamięć
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dim memory
something that you remember slightly, but not very well
pozbywanie się śmieci
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dumping
the act of getting rid of something that is not wanted
średni
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medium
in the middle of a group of different amounts or sizes
norma
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norm
the usual way that something happens/an accepted way of behaving in a particular society
średnia
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average
usual and like the most common type
dorównywać komuś, czemuś / poniżej przeciętnej, gorzej niż zwykle
be on a par with sb, sth / I'm feeling a bit below par today.
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par
to be the same as or equal to someone or something/not as good as usual
zdystansować
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outdistance
to be faster in a race than other competitors, or (more generally) to be much better than someone
przewyższać, prześcignąć
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outdo
to be, or do something, better than someone else
sięgać dalej niż ktoś coś
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outreach
an effort to bring services or information to people where they live or spend time
przewyższać liczebnie
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outnumber
to be greater in number than someone or something
protest
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protest
a strong complaint expressing disagreement, disapproval, or opposition
powództwo, skarga
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complaint
a statement that something is wrong or not satisfactory
sprzeciw
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objection
dezaprobata
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disapproval
napełnić
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fill
serw
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serve
robić
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make
forma
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form
stanowisko
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position
miejsce
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place
stoisko
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stand
scena
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stage
literatura piękna
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fiction
analfabeta
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illiterate
literatura
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literature
przedstawić w skrócie
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outline
stenografia
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shorthand
sens
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gist
nieczytelny
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illegible
rękopis
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manuscript
proza
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prose
niecenzuralny
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unprintable
fakt
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fact
rozdział
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chapter
pocztówka
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postcard
obraźliwy
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insulting
poezja
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poetry
niezadowolenie z czegoś
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dissatisfaction with something
opalanie topless
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sunbathing topless
błąd interpunkcyjny
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punctuation error
aktorka mydlana
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soap actress
poszukiwany
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sought
bez smaku
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tasteless
inwazja
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invasion
prywatność
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privacy
pojawia się
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appears
osoba publiczna
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public figure
żenujące
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embarassing
sytuacja
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situation
tylko, wyłącznie, jedynie / czysto
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purely
rysunek cyrkulacji, cyrkulacja
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circalation figure
zjawisko
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phenomon
celowo
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deliberately
szukać
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seek
skandal
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scandal
ofensywa
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offensive
obraźliwy
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insulting
szczerze
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sincerely
założenia
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assumptions
Jeżeli chodzi o
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regarding
sławny
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famous
pozwolenie
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permision
temat
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subject
kopia, egzemplarz książki, gazety
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copy
prasa
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press
skorzystał
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benefited
ogromnie
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enormously
w rzeczy samej / istotnie
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indeed
korzyść, porzytek / dobra strona
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advantage
dyktować
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dictate
uwaga
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attention
usprawiedliwiony
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justified
decyzja
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decision
publikować
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publish
troska, problem, sprawa, kwestia
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concern
redaktor
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editor
wydarzenie
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event
asortyment / towar
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stock
nakład, obieg, krażenie
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circulation
the movement of blood around your body / the movement of information, money, or goods between people / the number of copies of a newspaper or magazine that are sold each day, week, etc
nakład wyczerpany
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out of print
korespondent
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correspondent
dziennikarz
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journalist
wynik
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output
publikacja
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publication
banowanie
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banning
cenzura
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censorship
zamierzony
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intended
cel
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target
populacja
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population
spokojnie
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calmly
beznamiętnie, obojętnie
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blankly
pełna łyżka
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spoonful
przerazić
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terrify
spór
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controversy
zaakceptować
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accept
sugerować
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imply
interpretować
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interpret
intencja / zamiar
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intention
świadomy
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concious
natychmiast
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instantly
przewieziony
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transported
surrealistyczne
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surreal
strange; not seeming real; like a dream:
wizja
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vision
wirować
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swirling
pośpieszyć, pośpieszać
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rush
równoległy
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parallel
wszechświat
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universe
złożony
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compound
spowodować
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induce
oszałamiające
Jeśli coś cię zaskakuje, wydaje ci się to bardzo ekscytujące i niezwykłe:
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mind-blow
If something blows your mind, you find it very exciting and unusual
wycieczka
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trip
narkotyk
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drug
mieć halucynacje
wydawać się widzieć, słyszeć, czuć lub wąchać coś, co nie istnieje, zwykle z powodu choroby lub zażywania narkotyków
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hallucinate
to seem to see, hear, feel, or smell something that does not exist, usually because you are ill or have taken a drug
pokorny, skromny/ o niskim statusie społecznym
brak dumy lub brak wiary w to, że jesteś ważny / biedny lub o niskiej randze społecznej
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humble
not proud or not believing that you are important/ poor or of a low social rank
zmieniające umysł
Lek zmieniający umysł ma silny wpływ na stan psychiczny osoby, wywołując uczucie skrajnego szczęścia i skłaniając ludzi do rozważania rzeczy w niezwykły sposób.
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mind-altering
A mind-altering drug has a strong influence on a person's mental state, causing feelings of extreme happiness and making people consider things in an unusual way.
substancja
materiał o szczególnych właściwościach fizycznych
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substance
material with particular physical characteristics
rażąco
w sposób bardzo oczywisty i zamierzony, gdy jest to coś złego
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blatantly
in a way that is very obvious and intentional, when this is a bad thing
oczywisty
łatwe do zobaczenia, rozpoznania lub zrozumienia
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obvious
easy to see, recognize, or understand:
zachęcać, mobilizować, przekonywać, ośmielać
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encourage

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