products

is the name used to identify by the goods or services of a particular manufacturer and to differentiate them from the goods if competitors

brand

is defined by marketers as anything capable of satisfying of a need or want

product

is a group of closely related products which usually have the same function and are sold to the same customer groups through the same outlets

product line

is this set of all the product line and items offered by a company

product mix

are cheap and simple "low involvement" prducts which people use regularly and buy frequently with little effort without comparing alternatives

convenience goods

are durable goods with unique characteristics that informed consumers have to go to a particular store to buy

speciality goods

are "high involvement" products for which consumers generally search for information, evaluate different models and compare prices and take time to make a selection

shopping goods

is the process of withdrawing products from the market when they are no longer profitable

product elimination

means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity and so on

line-stretching

means lengthening a company's product line either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives and so on

line-filling

odróżniać

differentiate

handlowiec, spec od marketingu

marketers

zdolne do

capable of

tani produkt nabywany rutynowo

low-involvement product

czesto

frequently

wysilek, trud

effort

trwale dobra

durable goods

produkt mocno angazujacy, kupowany raz na jakis czas

high-involvement product

luka rynkowa, nisza

niche

nadmiar

excess

zdolnosc produkcyjna

capacity

drogi, ekskluzywny

up-market

slaby jakosciowo, tandetny

down-market

inicjatywa

initiative

wyjątkowy, unikalny

unique