→ Słówka Z Tłumaczeniem → Öğrenmeye Başla / MP3 Flashcards indir

soru		cevap
brand stretching öğrenmeye başla		using an existing name on another type of product
brand loyalty öğrenmeye başla		the tendency to always buy a particular brand
brand image öğrenmeye başla		the ideas and beliefs people have about a brand
brand awareness öğrenmeye başla		how familiar people are with a brand (or its logo and slogan)
product launch öğrenmeye başla		the introduction of a product to the market
product lifecycle öğrenmeye başla		the length of time people continue to buy a product
product range öğrenmeye başla		the set of products made by a company
product placement öğrenmeye başla		when products are used in films or TV programmes
product endorsement öğrenmeye başla		the use of a well-known person to advertise products
market leader öğrenmeye başla		the best-selling product or brand in a market
market research öğrenmeye başla		information about what consumers want or need
market share öğrenmeye başla		the percentage of sales a company has
market challenger öğrenmeye başla		the second best-selling product or brand in a market
market segment öğrenmeye başla		customers of a similar age, income level or social group
market follower öğrenmeye başla		a company that follows what the leader in its sector does
peak travel öğrenmeye başla		when the largest number of people are traveling
subsidiary öğrenmeye başla		a company which is at least half-owned by another company
factory / plant öğrenmeye başla		a large builging or group of buildings where goods are made
call centre öğrenmeye başla		an office where people answer questions and make sales over the phone
service centre öğrenmeye başla		a place where faulty products are mended
headquarters / head office öğrenmeye başla		the main office or building of a company
distribution centre öğrenmeye başla		a building from which goods or supplies are sent to factories, shops or customers
warehouse öğrenmeye başla		a building for storing goods in large quantities
outlet öğrenmeye başla		a place through which product are sold
publicity stunt / gimmick öğrenmeye başla		an organized action designed to attract potencial clients' attention
demand öğrenmeye başla		what customers actually want from the market
supply öğrenmeye başla		what the market actually offers to customers
budget öğrenmeye başla		money for an advertising over a particular period of time
marketing mix öğrenmeye başla		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company öğrenmeye başla		a company that created companies under it and controls them
pitch öğrenmeye başla		what the sales rep says to the potential customer
repositioning öğrenmeye başla		changing an image and strategy of brand or product in a market
merchandising öğrenmeye başla		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in öğrenmeye başla		go to desk at a hotel / airport to say you have arrived
frequent flyer points öğrenmeye başla		award by airlines to reward customer loyalty
lounge öğrenmeye başla		a room in a hotel / an airport where people can sit and relax
upgrade öğrenmeye başla		change to a better seat or level of service
boarding pass öğrenmeye başla		a card you mast show in order to get on a plane
ground staff öğrenmeye başla		all the people who work at an airport, but not the pilots or cabin crew
initiatives öğrenmeye başla		important new plans to achieve an aim
accomplishements öğrenmeye başla		success in doing something
autonomy öğrenmeye başla		independence / freedom to make your own decisions
empowerment öğrenmeye başla		giving people the power to do something
faculty öğrenmeye başla		teaching staff
slogan öğrenmeye başla		a short phrase that is easy to remember
press coverage öğrenmeye başla		newspapers and magazines
design features öğrenmeye başla		an important, interesting or typical part of something
campaign öğrenmeye başla		a promotional, advertising activity over a particular period of time
suppliers öğrenmeye başla		people or companies who / which deliver services
department öğrenmeye başla		a larger organisation is often divided into smaller units, reffered to us...
marketing öğrenmeye başla		matching what the business organization produces with what customers want
niche öğrenmeye başla		a small, specialised part of a market
junk mail öğrenmeye başla		letters about products and services which you haven't ask for and probably don't want
hype öğrenmeye başla		promoting a product or service with exaggerated or intensive publicity
brand öğrenmeye başla		a product which can be recognized by its name
upmarket öğrenmeye başla		aiming at the luxury end of the market
downmarket öğrenmeye başla		aiming at the mass end of the market
sponsorship öğrenmeye başla		supporting a cultural or sporting enterprise in return for advertising
crowded market öğrenmeye başla		one with too many competing products
reposition öğrenmeye başla		change the image of product or service
mailshot öğrenmeye başla		when the same letter is sent to a large number of possible buyers
brochure öğrenmeye başla		a booklet giving information about company's products or services
junky öğrenmeye başla		drug addict
introduction, growth, maturity, decline öğrenmeye başla		particular stages in product's existance consist of...
shareholders öğrenmeye başla		people owning shares in a company
wholesaler öğrenmeye başla		a business selling products to other shops or business, not individual customers
agenda öğrenmeye başla		a plan of the meeting
item on the agenda öğrenmeye başla		a particular point on the plan of the meeting
a red-eye flight öğrenmeye başla		the flight which is very early, at the crack of dawn
a white knuckle flight öğrenmeye başla		the flight which is scary, with turbulences
open ticket öğrenmeye başla		the ticket without specified date of return
a cheaper ticket oprion öğrenmeye başla		the ticket with a discount
to receive a stand-by passenger status öğrenmeye başla		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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