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soru		cevap
value for money öğrenmeye başla		wart swojej ceny
upmarket, luxurious goods of very high quality öğrenmeye başla		ekskluzywne, luksusowe towary wysokiej jakości
timeless öğrenmeye başla		ponadczasowy
well-made, well-done öğrenmeye başla		dobrze wykonane, dobrze zrobione
classic öğrenmeye başla		klasyczny / klasyczna
durable öğrenmeye başla		trwały
inexpensive öğrenmeye başla		tani
reliable öğrenmeye başla		wiarygodny
stylish öğrenmeye başla		stylowy
fashionable / trendy öğrenmeye başla		modne / trendy
sophisticated öğrenmeye başla		wyrafinowany
loyalty Consumers who always buy Sony when they need a new TV are showing brand loyalty. öğrenmeye başla		lojalność the tendency to always buy a particular brand
image The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. öğrenmeye başla		obraz / wizerunek how familiar people are with a brand (or its slogan and logo
stretching A fashion designer who launches his or her own perfume is an example of brand stretching. öğrenmeye başla		sprzedaż w kolejnych sektorach using an existing name on another type of product
awareness No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness. öğrenmeye başla		świadomość the ideas and beliefs people have about a brand
launch a new product öğrenmeye başla		wprowadzić nowy produkt the introduction of a product to the market
lifecycle A product lifecycle consists of introduction, growth, maturity and decline. öğrenmeye başla		cykl życia the length of time people continue to buy a product
range of products Tesco's wide range means that it appeals to all sectors of the UK market. öğrenmeye başla		Zakres produktów the set of products made by a company
placement The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement. öğrenmeye başla		umieszczenie when products are used in films or TV programmes
endorsement George Clooney advertising Nespresso is an example of endorsement. öğrenmeye başla		wsparcie the use of a well-known person to advertise products
research öğrenmeye başla		badania information about what consumers want or need
share öğrenmeye başla		akcja, udział the percentage of sales a company has
segment öğrenmeye başla		sektor customers of a similar age, income level or social group
involve Market research involves obtaining information anout what consumers want or need. öğrenmeye başla		angażować
obtain öğrenmeye başla		uzyskać
postpone öğrenmeye başla		odraczać
display öğrenmeye başla		wystawa sklepowa

Unit 1 Brands

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