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Abstract logo
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a symbol or image, a complex geometric shape that represents a brand
Combination logo
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it is the combination of an emblem logo and a wordmark logo
Emblem logo
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An emblem logo consists of font inside a symbol or an icon;
Letterform
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one-letter logos that only include the first letter of the company's name
Lettermark
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a typography-based logo that's comprised of a few letters, usually a company's initials
Mascot logo
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A mascot is an illustrated character that represents your company.
Monogram logo
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Monogram logos are logos that consist of letters, usually brand initials that interlace
Pictorial logo
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A pictorial mark is an icon—or graphic-based logo with only image.
Wordmark logo
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wordmark is a font-based logo that focuses on a business’ name alone
Alignment
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is how text flows in relation to the rest of the page
Balance
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harmonious arrangement or relation of parts or elements
Contrast
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difference between two or more things
Grid
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a pattern or structure made from horizontal and vertical lines crossing each other
Layout
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the way that something is designed or arranged
Mock-up
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is a static representation of a product, showing users and stakeholders how it may look and be used.
Mood Board
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it's a collage that combines various visual elements
Proximity
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the state or condition of being near
Visual hierarchy
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is the principle of arranging elements to show their order of importance.
VR
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R is a simulated 3D environment that enables users to explore and interact with a virtual surrounding
AR
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AR is an interactive experience that combines the real world and computer-generated content.
3d
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3D refers to the three spatial dimensions of width, height and depth
Follow-along
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Move or proceed in accord with someone
World-locked
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World-locked a type of AR in which virtual objects are placed with reference to real objects
wireframe
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Wireframe is a simple diagram that represents the skeleton of design work
Sketch to VR
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a plug-in that enables designers to use Sketch to create Google VR enabled demos.
WebVR
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an open platform that lets you experience VR in a web browser.
Mental model
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Mental model an explanation of someone's thought process about how something works in the real world
Software
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Software a set of instructions, data or programs used to operate computers and execute specific tasks.
Blanks
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Blanks a paper form that should be filled
Booklet
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Booklet is a small, thin book that has a paper cover and that gives you information about somethin
Brochure
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Brochure is a promotional document primarily used to introduce a company, organization, products
Business card
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Business card a small card bearing information (such as name and address) about a business
Catalogues
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Catalogues are promotional media aimed at consumers directly. So that consumers can obtain information about the products and services offered
Envelopes
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Envelopes is a common packaging item, usually made of thin, flat material. It is designed to contain a flat object, such as a letter or card.
Flayer
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Flayer is a type of printed handout advertisement made as a leaflet or invitation card for a certain event.
Folders
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Folders a storage space, or container, where many files can be placed into groups
Greeting cards
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Greeting cards an illustrated message that expresses, either seriously or humorously, affection, good will, gratitude, sympathy, or other sentiments.
Handbill
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Handbill a small printed advertisement or notice that is given to people by hand
Leaflet
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Leaflet a piece of paper, or several pieces of paper folded together, that gives information or advertises something
Pamphlet
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pamphlet is a small, unbound booklet focused on a single subject
Prospects
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Prospects - person who could become a customer

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